Resources
On this page you will find a selection of reports, tools and approaches available from informing choices. Simply scroll down the page to see content about:
Strategy Development & Strategic Planning
- Risk and Opportunity Analysis Model - BUY ON LINE
- Prioritising the Customer Portfolio
- Stakeholder Analysis process
- Line of Sight stakeholder strategy development tool
Collaborative Working & Partnership Development
- Information about our EXCLUSIVE report, "The NHS and Pharmaceutical Industry Collaborative Working Landscape"
- Collaboration Health Check - BUY ON LINE
- The Collaboration Cycle
- Study on collaboration within the public sector strategic futures community
- Partnership Assessment Tool - coming soon.
Strategy Development & Strategic Planning
Risk and Opportunity Analysis Model - ROAM
ROAM is a Risk and Opportunity Analysis Model designed to support informed decision making based on an assessment of risks and opportunities within a particular forecast. It is Excel based, intuitive to use and quickly produces outputs in tabular and chart form that are easy to understand.
ROAM helps the user to explore the forecast envelope through an evaluation of the potential impact of variables affecting the baseline forecast across a five year time horizon, as well as helping to test forecast confidence. The model can be used for revenue, expense, profit / income scenarios.

ROAM is available from informing choices as a stand-alone download - click here for more information - or FREE as part of a fee based consulting project.
CLICK HERE to contact us for more information about ROAM.
Prioritising the Customer Portfolio
With a desire for businesses to get ever closer to their customers comes greater pressure to understand the relative value to our business that our customers represent. One key question that is often asked is, “how do we decide where to allocate our resources given our need to develop insights, relationships and ultimately business?”

One approach is to look at the customer’s influence on business over a particular period and the degree of change that they are experiencing. Where a key customer is experiencing rapid change, the way in which they perceive “value” could well also change. By paying attention to the change and engaging with your customers in their changing perspective on value, you will be better placed to consider how to continue to deliver against their expectations.
Stakeholder Analysis process
Gaining and using insight about our stakeholders is a crucial feature of customer-centric strategy development and our Stakeholder Analysis process supports this work.

We start by collecting information about all external organisations that have a "stake" in our business. The second stage seeks to provide an assessment of each stakeholder's relative significance to our business by looking at our expectations about their ability to influence us, the degree of change they are experiencing and their place in the external network. An assessment is then made about how "they" experience "our" value and finally we look what these insights mean for our business, developing strategies and actions.
Of course it is critical to monitor the actions to understand their impact on our customers and our success criteria.
LINE OF SIGHT stakeholder strategy development tool
The LINE of SIGHT model is designed to support collaborative conversations on how external environmental drivers impact our stakeholders and what that means for our own organisation’s strategy.
This conversation is about three things:
- Thinking about our overall strategy and the implications for our business.
- Considering the changes our stakeholders are experiencing and what that means to their relative importance on our future.
- Thinking about which environmental factors are driving the focus of our most important stakeholders.

There are four steps to the process:
(1) STRATEGY & DIRECTION - address the organisational context we are operating within.
(2) STAKEHOLDERS - who are the key stakeholders that are able to help or hinder achievement of our objectives?
(3) STAKEHOLDERS & ENVIRONMENTAL DRIVERS - What are the most important forces that might be acting on stakeholders now and in the future?
(4) WHAT DOES OUR ENVIRONMENT MEAN TO OUR STRATEGY - What do we believe the stakeholders value from their relationship with us, both now and in the future? And what do we need to do to deliver it?
Click here to download more information. To find out how LINE of SIGHT can help your business, contact us.
Collaborative Working & Partnership Development
The NHS and Pharmaceutical Industry Collaborative Working Landscape - an exclusive report from informing choices.
Based on original research this extensive report provides a snapshot of the NHS (National Health Service) and Pharmaceutical industry collaborative working landscape. The report is based on the real experiences of colleagues - as collaborative working practitioners – in the NHS and pharmaceutical industry. The objectives of the report are to:
- understand a number of different perspectives on collaboration between the pharmaceutical industry and NHS;
- provide a resource for other professionals interested in understanding and improving their practice in and experience of collaborative working; and
- inform our own practice in this area.
All information has been obtained by holding a series of interviews or from questionnaires completed by respondents in the NHS, pharmaceutical industry and management consulting (healthcare practices). Click the report cover below to see more detail.
If you would like to know more about this report, contact us.
Collaboration Health Check
The purpose of Collaboration Health Check is to raise your awareness about partnership or collaborative working practice within your organisation, and between your organisation and external stakeholders.
This tool is designed to collect individuals’ perspectives on collaborative working, generate a profile based on responses to a number of statements about good collaborative working practice, and support a sense-making and diagnosis exercise.

The perspectives captured can be of your own personal experience of partnership / collaborative working or observations of how the organisation conducts such work. (Either perspective is valid but they should not be mixed in the same assessment.)
For more information on the Collaboration Health Check and to BUY ON LINE , CLICK HERE.
The Collaboration Cycle
The Collaboration Cycle is a framework that helps practitioners navigate their way through the collaboration process, paying attention to the nature of the relationships, conversations and activities that need to take place to ensure desired shared outcomes are delivered to the partners concerned and potentially to other stakeholders.
The entry point to this framework for an organisation is likely to be a business idea or problem that it doesn’t feel it can resolve effectively by working alone.
There are four stages to the Collaboration Cycle:
CONNECTING is bringing organisations and individuals together.
CONTRACTING is creating a framework between parties of what they intend to do and how.
COLLABORATING is designing, developing & delivering the mutual goals agreed by the parties.
CLOSING is reviewing the collaboration.

For more information on the Collaboration Cycle, click here.
Study on collaboration within the public sector strategic futures community
Informing Choices conducted a study for the Horizon Scanning Centre’s Collaborative Futures programme – part of a series of pilots and exploratory conversations to consider and experience creative ideas, tools and techniques together with a collaborative working approach in public sector futures work.
We are now able to make the initial reports available to view; click here.
We can also provide access to the report describing the lead workstream developed as a result of recommendations made in the initial study phase. This was a project to look at collaboration between the Northern Ireland, Scottish and Welsh governments on the issue of their ageing populations. An innovative approach was used from the question posed, through the interactrions to the roadmapping software. Click here for more information and to download a copy of the project report.
Coming soon.
The PARTNERSHIP ASSESSMENT TOOL