Resources

On this page you will find a selection of reports, tools and approaches available from informing choices. Simply scroll down the page to see content about:

Strategy Development & Strategic Planning

  • Prioritising the Customer Portfolio
  • Stakeholder Analysis process
  • Line of Sight strategy development tool

Collaborative Working & Partnership Development

  • Information about our EXCLUSIVE report, "The NHS and Pharmaceutical Industry Collaborative Working Landscape"
  • Collaboration Health Check
  • The Collaboration Cycle

 

Strategy Development & Strategic Planning

Prioritising the Customer Portfolio

With a desire for businesses to get ever closer to their customers comes greater pressure to understand the relative value to our business that our customers represent. One key question that is often asked is, “how do we decide where to allocate our resources given our need to develop insights, relationships and ultimately business?” 

One approach is to look at the customer’s influence on business over a particular period and the degree of change that they are experiencing. Where a key customer is experiencing rapid change, the way in which they perceive “value” could well also change. By paying attention to the change and engaging with your customers in their changing perspective on value, you will be better placed to consider how to continue to deliver against their expectations.

 

Stakeholder Analysis process

Gaining and using insight about our stakeholders is a crucial feature of customer-centric strategy development and our Stakeholder Analysis process supports this work.

 

We start by collecting information about all external organisations that have a "stake" in our business. The second stage seeks to provide an assessment of each stakeholder's relative significance to our business by looking at our expectations about their ability to influence us, the degree of change they are experiencing and their place in the external network. An assessment is then made about how "they" experience "our" value and finally we look what these insights mean for our business, developing strategies and actions.

Of course it is critical to monitor the actions to understand their impact on our customers and our success criteria. 

 

LINE OF SIGHT strategy development tool

This process is designed to introduce an approach that can help participants to collaboratively engage in strategy development. It is based on the concept of developing a LINE OF SIGHT between customers, how they perceive value and the actions the organisation intends to take to meet customers’ value needs.

A pre-requisite for undertaking this work is that the participants have a good understanding of their organisation’s key objectives and their own personal contribution to the achievement of those objectives. This provides important near-term organisational context for the exercise.

 

  

Colllaborative Working & Partnership Development

The NHS and Pharmaceutical Industry Collaborative Working Landscape - an exclusive report from informing choices.

Based on original research this extensive report provides a snapshot of the NHS (National Health Service) and Pharmaceutical industry collaborative working landscape. The report is based on the real experiences of colleagues - as collaborative working practitioners – in the NHS and pharmaceutical industry. The objectives of the report are to:

  • understand a number of different perspectives on collaboration between the pharmaceutical industry and NHS;
  • provide a resource for other professionals interested in understanding and improving their practice in and experience of collaborative working; and
  • inform our own practice in this area.

All information has been obtained by holding a series of interviews or from questionnaires completed by respondents in the NHS, pharmaceutical industry and management consulting (healthcare practices).

Click the report cover below to view a summary of our research featured in the Pharmaceutical Marketing journal. 

If you would like to know more about this report, contact us.

 

Collaboration Health Check

The purpose of Collaboration Health Check is to raise your awareness about partnership or collaborative working practice within your organisation, and between your organisation and external stakeholders.

This tool is designed to collect individuals’ perspectives on collaborative working, generate a profile based on responses to a number of statements about good collaborative working practice, and support a sense-making and diagnosis exercise.

The perspectives captured can be of your own personal experience of partnership / collaborative working or observations of how the organisation conducts such work. (Either perspective is valid but they should not be mixed in the same assessment.)

For more information on the Collaboration Health Check, including how to get your FREE copy, CLICK HERE.

 

The Collaboration Cycle

The Collaboration Cycle is a framework that helps practitioners navigate their way through the collaboration process, paying attention to the nature of the relationships, conversations and activities that need to take place to ensure desired shared outcomes are delivered to the partners concerned and potentially to other stakeholders.
 
The entry point to this framework for an organisation is likely to be a business idea or problem that it doesn’t feel it can resolve effectively by working alone.  

There are four stages to the Collaboration Cycle:

CONNECTING is bringing organisations and individuals together.

CONTRACTING is creating a framework between parties of what they intend to do and how.

COLLABORATING is designing, developing & delivering the mutual goals agreed by the parties. 

CLOSING is reviewing the collaboration. 

For more information on the Collaboration Cycle, click here.